StockX

In partnership with DBA Partners and StockX, we brought to life a four day popup during NBA Allstar Weekend at famed streetwear shop, RSVP Gallery. The popup was centered around custom apparel collaborations with artists Union LA, Hebru Brantley, Melody Ehsani, Vic Mensa, Awake NY, and Easy Otabor who created three exclusive items celebrating Chicago’s legacy. The pieces were auctioned off with proceeds going to Chicago's own Common Ground Foundation which empowers local high school students through mentor programs focused on character development, healthy living, financial literacy, social impact, and creative expression. The activation also featured a StockX drop-off, where consumers could flip or authenticate their newest sneaker pickups from all over the city. The weekend was rounded out with special guest DJ sets and interviews with Chicago's brightest stars and a live broadcast from Dash Studios.